• AbouT

    “People prefer comfort to change, and as a result, anything that disrupts their routine gets labeled as bad. Yet, more often than not, change is only as good or bad as the response to it. You may not be able to control where the future directs you, but you can defend against it.”, Greg Twemlow, December 2017


    The Goals Playbook© by Greg Twemlow is a way to deal with change and give you the context for thinking about what you want to achieve. It’s designed to be used to think about the year ahead, although it can be easily adapted to address short term goals or specific strategic objectives - personal or corporate.


    Goals Playbook© can only be used under license. See note below or Request a Goals Playbook© kit here.

    License to use the Goals Playbook©: all materials associated with the Goals Playbook© are licensed by the owner, Greg Twemlow. In order to use the Goals Playbook© and associated material you must request to be issued a license. Licenses are generally free for individuals and Not-for-profits. Corporations, trainers, facilitators, consultants and anyone using Goals Playbook© to assist more than one person must purchase a license.

    Click here to Request a Goals Playbook© kit or to send an enquiry.


    Click here to read the backstory.


    We’re always finding ways to do more. The buzzword today is hustle. Go out there, chase after your goal, and make connections. Only then, can you make your mark. Yet at a certain point, fatigue sets in. There’s only so much that can be done. No matter how productive or effective you are, there are a maximum of 24 hours in a day. There’s only so much that we can healthily optimize for. More problematically, our decision making hasn’t caught up with the abundance of information and choices that we have available to us. We put off making decisions—we decide to not decide—and instead pursue all the opportunities in front of us (sometimes referred to as “ready, fire, aim”.). The approach is well and good until one reaches the saturation point, where there’re too many choices for us to reasonably pursue. At that point in time, we’re burned out and likely confused. Trade-offs are necessary when you are at full capacity. Every action carries an opportunity cost; sometimes that opportunity cost may be greater than the cost of inaction itself.


    In our lives, simplicity is the key to almost everything, no matter what aspect of your life you’re focusing on. Keeping things reduced to the minimum viable effort, whether that’s an actual product or something intangible like an idea or strategy, is essential to maintain focus and communicate effectively to family, friends, employees, customers and generally any stakeholder. That means coming up with a concise plan you believe in and can easily convey to your collaborators. The layout of Goals Playbook© is 3x3 grouped by Drivers, Status and Plan. 9 cells that together form your Playbook explaining the context to anyone who you invite to collaborate.

  • 3 Stages of the Process

    Goals Playbook drivers by Greg Twemlow


    1st stage

    Why are you seeking to change

    Goals Playbook Status by Greg Twemlow


    2nd stage

    Reflect on what's working well

    Goals Playbook Plan by Greg Twemlow


    3rd stage

    Developing your prioritized actions

  • Goals Playbook© by Greg Twemlow


    In French the word neuf means both nine and new. In German, the words for nine and new are neun and neu, and in Spanish, nueve and nuevo. As you count and reach nine, you know you are about to make a new start. 9 is composed of the all-powerful 3x3. Buddhist tradition holds nine to be the supreme spiritual power, and a celestial number. It is 3x3 being the most auspicious of all the numbers. Completion; fulfillment; attainment; beginning and the end; the whole number; a celestial and angelic number.

  • Goals Playbook© devised by Greg Twemlow



    I’m a firm believer in distilling concepts down to a page, even though it may end up being an A3 or larger page. The Goals Playbook© is formatted to make it very easy to share everything you know today in order to gather input from the people you want to involve in designing your future. It works for just you alone, for one-on-one with a mentor or for a group in a workshop setting. In a workshop you may decide to have a large A0 sheet for each of the 9 cells stuck to the walls of the room and to then summarize those sheets into the Playbook. Perfect for a team building exercise.


    Goals Playbook© is a tool that enables structure and simplicity in developing plans. Use it in
    a workshop designed to help people create their plan (personal or business) for the next year, a single strategic objective, a financial goal, a desired sporting performance or really anything that can make an impact on your life. It works for any age group too and is a great device to introduce young people to the concept of planning to achieve a goal. It also lends itself to a review process at a future date, e.g. check it quarterly to assess progress or check in 12 months and review how well you did. In a work context the Goals Playbook© could be used by managers to help their direct reports develop a personal Playbook that is aligned to the overall corporate objectives. The use-cases are literally endless.


  • Request a GOALS PLAYBOOK© kit

    I'm available to discuss your ideas on how you can use Goals Playbook©